Snapchat Augmented Reality Project celebrating black footballers

As Head PR at Kugali, I led communications on this phenomenal collaboration.

Snapchat partnered with us at Kugali (augmented reality African storytelling company) as well as football equality and inclusion organisation Kick it Out for an AR installation celebrating black footballers at Wembley.

Ahead of the European Championships, the AR statues of four of England's greatest black footballers – Eartha Pond, John Barnes, Rachel Yankey and Viv Anderson – were unveiled outside Wembley alongside the statue of former England Captain Bobby Moore OBE.

The statues appear as a lens on the Snapchat Carousel and by scanning a Snapcode, meaning the user can place them anywhere. When using the "BlackBritishPlayer" lens, Snapchatters can learn about the footballers through the digital statues detailing the careers and achievements of Pond, Barnes, Yankey and Anderson.

The lens also links to Kick It Out's website, detailing the ongoing battle against racism in football. It was built by Kugali Media, an augmented reality experience creator founded to spread African storytelling, and one of Snapchat's official lens creators.